My Coke Rewards Holiday Campaign

The My Coke Rewards online holiday experience takes the user on a fantastic journey told through the voices of the Coca-Cola polar bear characters. As senior art director and designer, I worked with a user experience designer to concept and execute the site PolarBearsMovie.com, which was featured on packaging nationwide.

When a user entered in an MCR code from a bottle cap or box packaging they unlocked behind the scenes exclusive video clips, wallpapers and rewards catalogs. We partnered with Apple to create a special link that allowed unlocked users to download the video from iTunes. The campaign was extremely successful with millions of code entries, video shares and rewards being sold out on a daily basis.

Role: Senior Art Director & Designer  //Agency: Wunderman
Writer: Rob Hirst-Hermans
UX: Stephanie Perdomo