The Target Online Weekly Ad

The brief was to turn Target's weekly newspaper advertisement into a compelling online experience. To accomplish this we created a full screen, cinematic interface that is a modular and customizable site. Users can select to view only the type of deals they find interesting, in the order they rank them. Users can also create custom alerts for any brand or product category and receive the alerts via Facebook, mobile or email.

Role: Senior Art Director

• Concept and develop the experience
• Design and execute a multitude of pages in all of the various states

Note: Listed on a US patent as an inventor // Agency: AKQA

Creative Director: Jason Ring
Senior Interaction Designer: Marie Hartmann
Art Directors: Dustin Blouse & Matthew Davis
Interaction Designer: Rich Brinkerhoff
Strategy: Evan Mager
Technical Director & Developer: Justin Peterson
Account: Karen Jackson & Jason Colcord